When You Play Together,
It Always Feels Like A Win.

Keno had an image problem. Young people saw it as bingo for old folks, not something they'd play on a night out.

So we repositioned Keno as a social game for friends. We tapped into a simple truth: everything's more fun when we do it with friends. Our campaign showed a crew of mates, each bringing their own style to ace a game of Keno.